About Us
NWN Productions LLC Biography
By J. Campbell
Revised March 2016
I met YK in Richmond, VA during the fall of 1996. I recall
he wore a Citizens Arrest t-shirt that day – the catalyst for our first
conversation. Back then neither of us would have imagined that, almost 20 years
later, YK would be commanding such a prolific and highly revered underground
metal label.
When he was younger, YK, who, during his adolescent years,
lived just outside of Washington D.C. in the Northern Virginia area, listened mostly
to Hardcore and Punk before graduating to Death and Thrash Metal after
attending shows by local metal bands such as Deceased. By the time I met him,
he was deeply immersed in underground metal. His obsession with the music exceeded
that of anyone I have met before or since. It dominated his life to such an
extent that, during a particularly brutal Richmond winter, he willingly chose
to forego heating his apartment so that he could redirect his limited resources
to buying LPs, CDs, and tapes.
Given his age and minimal income back then, YK’s metal
collection was vast, as was his general knowledge of and insight regarding
Black and Death Metal. Having cut his teeth in the Hardcore scene, he was
already familiar with the mechanics of underground distribution and a DIY
approach to creating and releasing music.
He corresponded with numerous label owners, musicians, and collectors;
acquired and avidly read obscure zines from around the world; and routinely placed
orders from small distros via the mail. Looking back on it now, it’s obvious
that incubating within YK’s fixation and obsession with metal was the urge to
create something, to build something. He is, after all, from a highly artistic
family going back several generations.
About a year after I met him, YK moved to the Bay Area. We
continued corresponding over the next year or two, first by handwritten letter
and then by email. Living in the Bay Area, he had access to far more worldly
record stores and every month or two YK would send me dubbed tapes containing
new and progressively more obscure music that he discovered as he descended
deeper into this world. I moved to
southern California in 1999, making it easier to communicate with and
occasionally visit with YK.
Sometime in 1999 or 2000, I lent YK a copy of Throbbing
Gristle’s “Mission of Dead Souls” CD, a recording of the band’s final live
performance, which took place in San Francisco in 1981. There is a photo in the
booklet in which Genesis P-Orridge is wearing a shirt that reads, NUCLEAR WAR
NOW. While I cannot recall what, if anything, YK said about the music, I
remember that he called me to tell me that he decided to appropriate the phrase
for use as the name of the record label he had been talking about starting for
some time.
Over the next few years, as the internet became more
accessible, YK began to trade more and formed alliances with other likeminded
people throughout the international metal underground. One of those connections
was Ryan Förster (Conqueror/Blasphemy/Domini Inferi). In 2001, Förster assumed
second guitar responsibilities in Blasphemy and the band announced plans for a
reunion in October. Through his
acquaintance with Förster, YK worked out arrangements with Blasphemy to permit
him to attend and record the show and one of the band’s pre-show rehearsal
sessions.
The recordings YK made while in Vancouver would become the
raw material for the “Friday the 13th: Live Ritual” LP – the first significant
release for NWN!. At that time, few metal labels routinely released limited
vinyl editions. The venerable German label Iron Pegasus became known for
releasing colored vinyl versions of its releases with a sticker denoting these
colored vinyl versions as “Die Hard” editions. YK, an admirer of Iron Pegasus’
work, co-opted the terminology, but took it one step forward with the inclusion
of extra posters, extra music, patches, stickers, zines, etc. Influenced by the
DIY aesthetics of the Hardcore scene he grew up immersed in, YK included with
the Blasphemy “Live Ritual” Die Hard red vinyl, one of a number of different
actual photo prints, limited edition inserts, and a CDR of the rehearsal. To
cut down on the costs, YK did much of the copying for the early Die Hard editions
(like the extra zine included with the Abigail Die Hard) at his office job
early in the morning before any other employees arrived.
The next few NWN! releases solidified the label’s presence
in the underground and established long-standing bonds with some of the most
prominent bands in the scene. Recognizing the bestial brilliance of the
self-titled Morbosidad album and the woefully insufficient job that Quadrivium
did with the original release, YK approached Tomas Stench about a proper vinyl
reissue. (At that time, YK had no interest in CD releases even though CDs were
still the dominant format. His motto, “Only Analog is Real,” would soon become
axiom of the scene at large.) Stench agreed. YK created the layout for the release
from scratch. While computer-based/Photoshop layouts featuring drop-shadow and
other garish effects were becoming the norm, the layout for Morbosidad’s
self-titled LP derived its power from the force of its simplicity and its
adherence to tradition. The cover was actually derived from a small piece of
border artwork taken from a flyer, enlarged using a copy machine, and touched
up using a ballpoint pen and white out. Inspired by Sodom’s “In the Sign of
Evil,” the back of the LP jacket demonstrated YK’s taste for sharp and austere
design.
In addition to the self-titled Morbosidad LP, 2002 saw the
release of Abigail’s classic debut, “Intercourse and Lust,” Black Witchery’s
masterpiece, “Desecration of the Holy Kingdom,” the “Chapel of the Winds of
Belial” EP by Goatvomit, and the first official version of Von’s seminal demos,
collected under the title “Satanic Blood Angel.” YK got permission to release
the Von LP from Joe Trevisano who, since his days in Von, had remained in the
metal scene. At the time, Trevisano was playing with Abscess. YK already knew
Chris Reifert and Abscess and approached Trevisano about the Von LP who readily
agreed.
YK continued pouring all of his time, energy, and resources
into the label, primarily focusing on putting out definitive versions of albums
never before released on vinyl or reissuing records that, although influential,
were too obscure to be acquired by any but the most dedicated of record
collectors. As NWN!’s reputation grew, it began to also issue more new releases
– many of which are new regarded as classics.
With releases by Procreation, Witches Hammer, Sarcofago, Impurity, Rites
of Thy Degringolade, Toxic Holocaust, Sabbat, Doom Snake Cult, Asunder, Bone
Awl, Ares Kingdom, Inquisition, and Revenge, the shadow cast by NWN! continued to
expand through the mid 2000s.
Looking over the NWN! catalog, a few important traits become
apparent. Visually, NWN! releases were striking in their simplicity,
contrasting with the increasingly cluttered look of many releases of that time.
YK also took pains to commission new artwork from various artists. Most notably, YK sought out Chris Moyen who,
although he was among the most stalwart metal illustrators of the 1990s, had
largely retreated into obscurity by the time NWN! was beginning to take shape.
YK initially contacted Moyen via written letter seeking permission to use some
of his imagery. This initial contact evolved into a lasting relationship
between Moyen and NWN! that reinforced each of their legacies. In addition to
Moyen, YK commissioned artwork from Timo Ketola, Jef Whitehead, Paolo Girardi,
and many other notable visual artists.
Another facet of NWN! that stands out is the fact that YK’s
insistence upon maintaining the underground ethos of the label even as it has
expanded. Central to the ethical foundation of the label has always been the
act of trading. In the mid to late 2000s, as vinyl became more popular and
postage more expensive, many labels began reducing the quantities they pressed,
increasing their prices, and refusing to trade. This led to releases that
overpriced and under-distributed. NWN! continued trading. Trading, according to
YK, is the engine that drives the underground because it allows small labels
and unknown bands to get their releases into bigger distros.
Perhaps most importantly, YK has endeavored through the
years to maintain a high degree of integrity in his relationships with the
bands on the roster. Anyone who knows YK recognizes his indefatigable nature,
his staunch work ethic, and the depth of dedication to his work. It should come
as no surprise that, as a general rule, the most successful labels are run by
individuals who are methodical, sober, pragmatic, and driven. The most
interesting artists and bands, by contrast, are often guided by their reckless
tendencies, operating at the precipice of destruction, inviting catastrophe. Although
the relationship is fundamentally symbiotic, these conflicting impulses have
historically produced tension between label owners and musicians. Through the
years, YK has tried to avoid this by recognizing and respecting the destructive
and creative impulses that give rise to the music made by the bands on the
label. The bands, in turn, generally appreciate the dedication that YK exhibits
toward the label and the music he releases.
Recognizing the increased prominence of festivals due to the
reduced economic feasibility of small tours, NWN! established a fest to
showcase bands related to the label. The location of the fest, Berlin, was
chosen for several reasons. First, the fest has always been run as a
partnership between NWN! and Iron Bonehead Productions. Second, metal has always been and still
remains more popular in Europe than in the United States. Finally, Berlin’s
centralized location made it easier for bands and fans to attend the festival
with fewer complications. Through the years the fest continued to grow. Among
the bands that have taken the stage there are NWN! veterans like Morbosidad,
Abigail, Bone Awl, Ares Kingdom, Revenge, and Black Witchery as well as such
luminaries as Blasphemy, Varathron, Nocturnus, Dead Congregation, Order From
Chaos, Mystifier, and even the one and only performance ever by Conqueror. The
decision to organize a fest around a particular label was bold and, at the
time, risky; however, by establishing this fest, NWN! set a precedent that
other labels have begun to adopt thereby paving the way for more label-oriented
fests.
Fifteen years after the founding of NWN!, the label has
grown beyond all expectations. Back in 2009, at the first NWN! fest, I recall
becoming aware for the first time exactly how significant NWN! had become.
Seeing hordes of maniacal fans from all over the world gathering at the altar
of NWN! clarified the scope of the label’s influence. And yet, despite the
massive increase in NWN!’s exposure, I also recognized that much about NWN! and
YK remained unchanged. The fest was run with the same meticulous attention to
detail as the label and, perhaps most importantly, YK was present for every
band, not simply as a label owner and fest producer, but as a genuine fan of
the music and the culture surrounding it. It is YK’s organic, deeply rooted
obsession with metal that continues to propel the label forward while
maintaining the integrity that has long defined NWN! Few labels, if any, have
managed to attain and adhere to a precise balance between the business
mechanics of label operation and retaining a high degree of quality control
related to the music.
Never content with stasis, YK has set the sights for his
label higher. Last year, he began a public campaign to gather the funds
necessary to move the label into a warehouse, as opposed to his residence—the locus
of the label since it began. Through a series of special releases, shows,
massive record sales, and supportive public donations, YK obtained the
resources he needed for this next phase in the label’s history.